"How to make your football academy successful and profitable."

Method

 

To clearly and transparently implement our vision on football, coaching, development, organization and goalkeeping FAD utilizes modules.

We differentiate between four modules, each with a different approach and manner of influence. These modules follow each other logically and in a content-dependent way.

The modules and methods FAD uses are based on Paul Hershey's situational leadership and development model.

1.      Telling & Instructing

During the first module, FAD will lay the foundations for a constructive implementation of its vision by acting on the scan's most urgent results. The work done during this module will be intensive. The club’s or association’s staff be informed and educated on subjects regarding their vision on football, development, governance and talent recognition. Therefore, this module is associated with the instruction method 'telling' and 'instructing'.

2.      Selling & Convincing

During the second module, FAD will safeguard the changes made during the first module. We will then, together with all stakeholders involved, draw up a medium and long-term plan, based on the club's vision and the vision and expertise of FAD. We will then begin implementing the plan. In this module, everyone is made co-owner of the improvement plan. This way, new ideas and strategies will become embedded in the organization. Therefore, this module is associated with the instruction method 'selling' and 'convincing'.

3.      Participating & Consulting

The third module usually is implemented during the second year. During this module, implementation of the improvement and long-term plan will continue. In this module, the responsibility for implementing changes is also increasingly shared with the technical staff of the club or association. Therefore, this module is associated with the instruction method 'participating' and 'consulting'.

4.      Delegating & Transferring

The fourth module is conducted during the final phase of the project. FAD will focus on finetuning the youth academy's setup while implementing innovations. Total responsibility will slowly but steadily be handed over (‘delegated’) to the club’s or association’s staff.

FAD’s module based method is based on Paul Hersey’s model of situational leadership illustrated in the following graph: